Still crazy (and good) after all these years

I do not know how long 10socks has been up, but I like it. I first encountered this renegade site probably back in 2001 or so. And I see they have the cahones to keep the site the same in spite of all the advice all over the net to the contrary.

What makes them different? I am glad you asked, but allow me to help you there. The proper question is What makes them better? Well, where should I start?

Could it be any of the following:

1. They have been on line with a great site for many years
2. The site defies the 3x4 aspect ratio mentality - "defies" is actually not a strong enough word. I think the word I am looking for is "spitsinthefaceof" - yeah, that's the word.
3. One knows what they have just from the URL alone
4. One knows what they can order just from the URL alone
5. The copy is funny - especially the comments from "mom"
6. The music is appropriate - which is saying a lot if you surf to many sites that force you down a path of their musical inclinations
7. It is such a fun experience that it makes one want to surf the whole thing and see what else is there
8. and they have been on line with a great site for many years

In this day and age (I hate that phrase -it means next to nothing to me) full of data smog and me-too projects, it is like having cool stream water to drink from your hands when you are stopped for a rest on that mountain hike that seemed easier than it really was. It just gives me more reason to press on and try to do good work that someone - anyone - will look at in 10 years and say "the proper question is why is it better?"

A nonsense approach to design

It seems that the folks I meet that need work done (web design or branding) and cannot afford it, are the very ones that are the pickiest about what happens. Why is that? The paradox is that the ones that can afford it are the most generous with praise and accepting of the designs I offer.

There must be some unwritten Rule of the Universe that includes that stuff along side the "tell a man there are 100 billion stars in a galaxy and he believes you...tell him that there is wet paint on a fence and he has to touch it to find out" kind of absurdities.

So I am (reluctantly) training myself to be more "selective" shall we say, with whom I offer the pro bono work to. Stand by for the results.

Welcome to our Blog. Here we will share our latest projects, design and coding challenges, and other information on a periodic basis. Feel free to leave comments.

Michael